The RONA Foundation, which oversees the philanthropic activities of RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated dealer stores, will present a total of $1.3M to eight non-profit organizations (NPOs) across the country through its 2025 Build from the Heart program. This initiative, which was launched in 2022, is designed to provide financial support to NPOs with projects aimed at revitalizing a living environment or facilitating access to housing for victims of domestic violence and their children, low-income families, and people with disabilities or mental health issues.

The beneficiary organizations were selected earlier this year following a call for applications. A selection committee studied the projects and made their decision based on a rigorous evaluation grid.

“At the RONA Foundation, we care deeply about improving life in the communities where we take root. Given that access to housing is a major challenge that underscores the vulnerability of many Canadians, we are committed to supporting this cause,” says Catherine Laporte, Chair of the RONA Foundation Board of Directors and Senior Vice-President, Marketing and Customer Experience at RONA.

The program raised funds through a mix of initiatives, including:

• A fundraising campaign that took place in all RONA+ and RONA corporate stores and online at rona.ca, from April 21 to May 31, 2025.
• The new “Win Your Renovations” contest, which gave customers who donated $15 or more a chance to win one of three RONA gift cards, including one for $25,000 and two for $1,000.
• A partnership with several major appliance vendors (Amana, Bosch, Electrolux, Frigidaire, Frigidaire Gallery, GE – MABE, KitchenAid, LG, LG Studio, Maytag, Midea, Samsung, and Whirlpool), who donated $5 to the RONA Foundation for every major appliance sold in stores and online from April 17 to May 28.
• The RONA Foundation’s annual Golf Day, held at the Club de Golf La Vallée du Richelieu on July 7, 2025, which was attended by many RONA vendors.

“The Golf Day was an incredible demonstration of solidarity,” says Foundation Director Josée Lafitte. “Thank you to our partners, customers and donors. Every action counts. I would like to express my sincere gratitude to each of them for their generosity and support. Together, we can make a difference.”

Province	Name	Amount received
Alberta	Habitat for Humanity Edmonton	$100,000
British Columbia	Hollyburn Community Services Society	$150,000
Manitoba	Genesis House	$50,000
Nova Scotia	Habitat for Humanity Nova Scotia	$50,000
Ontario	Gillian’s Place	$300,000
Ontario	Lanark County Interval House and Community Support	$300,000
Québec	La Traversée	$300,000
Saskatchewan	Moose Jaw Women’s Transition House	$50,000

Click here to learn more about the organizations and projects that will receive funding through the Build from the Heart program,

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