The RONA Foundation, which oversees the philanthropic activities of RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, is launching its 2024 Home Sweet Home campaign, raising funds to revitalize living environments or facilitate access to housing for Canadians in need. The campaign will run from September 1 to 30, 2024, in all RONA network corporate stores, as well as in participating distribution centres and RONA affiliated stores.
In total, the campaign will support nearly 150 Canadian non-profits that help victims of domestic violence and their children, low-income families, and people with disabilities or mental health issues. “Every person should have a safe place to live. That’s something I strongly believe in, especially given the issue of access to housing that affects so many Canadians today,” says Josée Lafitte, Director of the RONA Foundation.
“Our in-store and distribution centre teams are inspired by this timely cause, and they’re motivated because each team chooses the local organization it wants to support. Some non-profits sometimes find it harder to raise donations because they don’t have the infrastructure of a big national organization behind them. That, we’ve got,” says Catherine Laporte, Chair of the RONA Foundation Board of Directors and Senior Vice-President, Marketing and Customer Experience at RONA.
RONA network customers across the country will be invited to make a donation to support a local cause during their in-store visits. Online shoppers will also have the chance to participate by making a donation when shopping on rona.ca.
To consult the list of organizations supported in your region, click on the following links:
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