The Toronto and Area Road Builders Association has launched a new TV advertising campaign to promote the adoption of recycled concrete and asphalt in municipal road construction across Ontario. Debuting on CP24 on April 6, the campaign targets municipal decision-makers and the public across the Greater Toronto Area, highlighting the economic and environmental benefits of Recycled Crushed Aggregates (RCA).

As infrastructure demands rise alongside increasing construction costs and climate pressures, RCA is emerging as a practical and scalable solution for sustainable road building. Produced by reclaiming and processing old asphalt and concrete, RCA offers a cost-effective alternative to traditional aggregates while significantly reducing greenhouse gas emissions. Despite its proven performance in major infrastructure projects such as highways and airports, many municipalities continue to restrict or prohibit its use due to outdated policies.

Industry leaders emphasize that the barrier to wider adoption is not technical performance but regulatory limitations. Expanding RCA usage to just 20% across Ontario could generate more than $260 million in annual savings while delivering emissions reductions equivalent to removing 15 million gas-powered vehicles from the road. Additionally, RCA supports local supply chains by reducing reliance on long-haul material transport, an increasingly important factor amid fluctuating fuel costs.

The benefits of RCA extend beyond cost savings and emissions reduction. It helps preserve natural resources by reducing demand for virgin materials and diverts construction waste from landfills, addressing capacity challenges across the province. Engineering studies confirm that RCA performs comparably to primary aggregates, reinforcing its viability as a standard material in municipal infrastructure projects.

The campaign is backed by key industry partners, including Strada Aggregates, Amrize, and Dufferin Aggregates, all of whom are advocating for broader municipal acceptance. With existing capacity already in place to scale production, the industry is calling for policy updates that will enable RCA to become a mainstream solution in transportation infrastructure.

As Ontario continues to prioritize sustainable construction and infrastructure resilience, increasing the adoption of recycled aggregates represents an immediate opportunity to reduce costs, lower emissions, and modernize road-building practices. The TARBA campaign aims to accelerate this transition by raising awareness and encouraging policy change at the municipal level.

Explore related articles you won’t want to miss:

Construction Guest Post Opportunities | Construction Links Network

How Digital Networking is Transforming the Construction Sector

AI is the New Search Engine: How to Keep Your Construction Brand Visible

• 
•