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New SBC Launch
June 8, 2022

Sustainable Buildings Canada Unveils New Brand Platform

Sustainable Buildings Canada (SBC) unveiled its new brand platform today along with a revamped website. The non-profit organization undertook the brand refresh as an opportunity to draw greater attention to the critical work the building industry must do in its quest to build better and more sustainable buildings.  

“Our new look is strong, dynamic and progressive”, says Mike Singleton, Executive Director of Sustainable Buildings Canada. “It’s a direct reflection of the role we play as a confident advocator and educator on energy efficiency, sustainable building practices, and environmental innovation.”

The SBC logo was designed with intention, employing a bold typeface that commands attention while still being inviting. The emblem is purposeful and layered, creating a strong ‘S’ that stands for the brand’s moniker and its mission while also invoking the concept of circularity through the use of the arrows.

“For 20 years, we have carefully curated a network of some of the industry’s top sustainability and green building leaders and environmental performance experts”, adds Singleton. “Our goal is to broaden our reach and encourage the next generation of building professionals to take advantage of our collective knowledge and practical solutions for moving the industry forward.” 

Core to this objective is SBCs new website which, features an intuitive search feature allowing users to quickly access the vast research reports and guides on everything from energy modelling advancements to deep energy retrofit thermal bridging guides.

In addition, the site promotes SBC’s ongoing webinars, workshops and events including the organizations’ annual Green Building Festival taking place November 1, 2022.  


For 20 years, SBC has been a leader in the ‘next level’ of sustainability — helping developers/builders/operators achieve high performance outcomes in the built environment, encompassing a range of positive results including creating healthy spaces, lower energy and water use, clean and renewable energy, and positive behavioural outcomes.

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