The RONA Foundation, which oversees the philanthropic activities of RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, will present a total of $1,000,000 to seven non-profit organizations (NPOs) as part of the second edition of its Build from the Heart program, which was launched in May 2023.

“At the RONA Foundation, we’re driven by the desire to make a difference in the lives of people every day. At a time when access to housing is a challenge, making Canadian populations all the more vulnerable, we want to help communities,” mentions Catherine Laporte, President of the RONA Foundation’s Board of Directors and Senior Vice-President, Marketing and Customer Experience at RONA.

Build from the Heart aims to support NPOs in carrying out construction or home improvement projects to revitalize living environments or make it easier to access housing for Canadian populations in need. More specifically, the program seeks to help victims of domestic violence and their children, low-income families, and people with disabilities or mental health issues. Following a call for applications that resulted in a hundred applications, a selection committee chose the projects of seven NPOs from provinces where RONA has stores.

The funds distributed as part of this program were raised through various initiatives, including:

• A fundraising campaign held in all corporate stores and some RONA affiliated stores last May.
• The sale of winter hats bearing the logo of the Foundation.
• The RONA Foundation’s annual golf day, which took place at La Vallée du Richelieu Golf Club on July 15, 2024 and to which many RONA vendors participated.

“This day was an incredible demonstration of solidarity. We work hand in hand with our vendor partners to bring real change to the lives of vulnerable people thanks to the funds raised,” said Josée Lafitte, Director of the RONA Foundation. “I would also like to express my deepest gratitude to all the customers who generously contributed to the campaign last May. Thank you, your donations make a real difference!”

List of organizations supported by the 2024 Build from the Heart program

Province	Name of the organization	Donation
Alberta	Homes for Heroes Foundation	$100,000
British Columbia	Habitat for Humanity Okanagan Society	$150,000
Manitoba	Rainbow Resource Centre	$50,000
New Brunswick	Hestia House Inc.	$50,000
Ontario	Cornerstone Housing for Women Foundation	$300,000
Québec	Fondation L’Intermède	$300,000
Saskatchewan	Lloydminster Interval Home Society	$50,000

The amount raised during the Foundation’s golf day was allocated proportionally to the number of RONA stores in each province, while in-store donations were redistributed directly in the province in which they were raised.

Click here to learn more about the projects that will receive funding through the Build from the Heart program.

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