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July 10, 2024

Self-Documenting Construction on Social Media

The “madskills: Self-Documenting Construction on Social Media” exhibition at the Octagonal Gallery from June 7 to October 20, 2024, examines how social media is transforming the visual representation of construction work. Contractors, builders, and tradespeople are now sharing their skills and creativity online, increasing visibility and control over construction narratives. This trend contrasts past practices that often excluded workers’ perspectives. The exhibition juxtaposes social media content with items from the CCA collection, exploring the impact of this shift on public perceptions of labor and the construction industry. It also addresses agency, authorship, and ethics in documenting and sharing construction processes digitally.

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