RONA inc., one of Canada’s leading home improvement retailers operating or servicing some 425 corporate and affiliated stores, congratulates Joel and Josh McPhail on acquiring the RONA store in Portage la Prairie, Manitoba. The new owners are ensuring the store’s future, founded in 2007 and converted to the RONA banner in 2014, while maintaining some 50 jobs.

With this acquisition, the McPhail brothers, two accomplished sales management and business development executives, are joining forces to carry out their retail project. Their experience spans a wide range of industries, including new housing construction, development, and property management. By taking over the reins of this RONA store, they’re bringing their ambitions to life in the Portage la Prairie community where their friends and families live.

“Our goal is to make better use of the store’s huge sales floor and revise the product merchandising strategy to improve customer experience,” says Joel McPhail, co-owner. “We’ll also be reviewing the overall product lineup to better meet our customers’ needs and adapt to the realities of the local economy, which is focused mainly on manufacturing, transportation, and framing construction,” adds Josh McPhail, partner and co-owner of the store.

The McPhail brothers also plan to open a garden centre as early as spring 2025, which will add 50 to 100 new seasonal products, while creating additional seasonal jobs.

“Joel and Josh McPhail are passionate about retail, and we are delighted by their decision to become owners of the RONA Portage la Prairie store. They perfectly embody the vitality and entrepreneurial spirit of our network of affiliated dealers, and we’re delighted to welcome them onboard,” says Alain Ménard, Senior Vice-President, RONA Affiliated Dealers at RONA inc.

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