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Nesbitt - Retention-is-the-new-Acquisition
January 5, 2022

Retention is the New Acquisition

To many, the New Year is a time of reflection and change that brings forth anticipation for new beginnings. While there is no doubt that “new” does sound luminous, when it comes to your team members, the grass is not always greener on the other side. In fact, many workplaces are now showing that retention is the new acquisition. As leaders, we are tasked with “watering our own grass” and building off of the excitement that the new year brings to make our team stronger and more motivated in a time of change. Working to retain our people is the key to success; It’s the best way to keep our employees satisfied on the job, working hard and efficiently, and is the key to helping our businesses to thrive. As Mark always says, a happy cow gives more milk.

Consequences of Low Retention

Low retention comes at a great cost. Each member on every level of our team has a specific skill set and acquired knowledge different from the rest. Often, our boots on the ground rely on each other and have developed over time a groove that allows them to work seamlessly with one another. This dynamic can crumble if turnover is high within the organization. When an employee leaves there is a loss of knowledge within the team, creating a negative impact on teamwork and productivity. Alternatively, when our leaders focus on retaining and nourishing the talent, the benefit is a highly motivated team, increased revenue, quality customer service, increased engagement and high levels of employee satisfaction. Turnover comes at a much higher cost and loss than retention. 

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