Pomerleau is calling for industry-wide mobilization to address critical challenges, including energy transition, housing demands, healthcare, education, transportation, and a severe construction labor shortage. With Canada requiring 300,000 new construction workers over the next decade, Pomerleau aims to transform the sector by promoting its value and inclusivity. A 2024 Léger survey revealed that while 90% of respondents see construction as vital to economic development, misconceptions persist, such as the belief that physical strength is necessary or that it remains difficult for women to enter the industry. Pomerleau CEO Philippe Adam emphasized the need to showcase the industry’s potential to attract diverse talent and build essential infrastructure.

Pomerleau has implemented several initiatives to address these challenges. These include PX3, a cutting-edge training center; hands-on internship programs; incentives for electric vehicle purchases; international recruitment missions; and employee share ownership programs. A unique annual event, Défi sportif, fosters team-building and philanthropy. Future plans include partnerships with the Commission de la construction du Québec to promote trades, create healthier workplaces, and allocate over 30% of donations to support women, youth, and Indigenous communities in the sector. By 2025, campaigns and sponsorships will fund initiatives such as women-in-engineering societies and youth skills programs.

Pomerleau’s strategy reflects its commitment to inclusivity, sustainability, and addressing critical labor shortages to ensure the construction industry can meet Canada’s growing infrastructure demands.

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