Monday, December 09, 2019

New research highlights recruiting and profit margin erosion among top concerns for the construction industry

CARPINTERIA, Calif., November 13, 2019Procore Technologies Inc. today published a report based on sponsored research conducted by FMI Corporation, which indicates the construction industry has yet to tap into the full potential of construction technology to plan, build and maintain assets in the built environment.

Respondents from the construction industry in Canada, the United States, the United Kingdom, Australia and New Zealand were asked about their experiences and challenges with construction software. The survey verifies the industry is now digitizing at an increasing rate after lagging behind most other major industries. Research points to many ways companies can get much more from the software by understanding how to deliberately leverage technology and their software provider to reach greater heights of efficiency and success.

The survey found firms are most concerned with optimizing outcomes in three key areas: keeping safe jobsites (66 per cent), attracting and keeping skilled labour (57 per cent), and getting the most out of productivity in the field (52 per cent).

Respondents are most satisfied with software that supports jobsite safety. Currently, software is acquired mainly for its ability to impact financial, scheduling, and reputational needs. The numbers show that the industry is lagging in its response to address two of its top three concerns:

  • Fifty-seven per cent said hiring and retaining employees is a key concern but just 25.6 per cent are using software to better attract and retain skilled labour.
  • Fifty-two per cent said productivity is a major concern but only 40.5 per cent of the firms surveyed are using construction software to maximize field productivity.

“We can use these survey results to help us reveal hidden potential in construction software through improved training, education and use of customer feedback in products,” said Kris Lengieza, Procore’s Senior Director of Business Development & Marketplace.  “It reinforces the importance of being a partner to our customers and to the construction industry as a whole to increase adoption of software to enhance productivity, higher job satisfaction, and employee retention.”

Data deemed important but underutilized

The survey’s research uncovers a major contradiction in industry views. On one hand, many industry leaders believe data intelligence is important because it can lead to significantly better financial performance. Data can explain changing demographics, and how to build for more retired baby boomers or millennials. But, while leaders recognize this potential, they told FMI they are not currently concerned with drawing insights from data. Several other studies show that up to 90 per cent of all construction data remains unused.

“The industry is disadvantaged to benefit from data driven intelligence because the end user, contractors, have been sold on ‘data integrations’ that vendors by and large never delivered,” said Jay Snyder, Technology & Innovation Practice Leader, FMI Corporation.  “Another key barrier to unlocking data insights is the industry skepticism and hyper-competitiveness which has caused reluctance to anonymize and democratize access to data for the betterment of the industry at large.”

Surprisingly, 15 per cent of construction leaders do not know whether they have software in place. The survey also shows 65 per cent of companies don’t have a stated point of view about technology and 70 per cent have not created a technology roadmap.

Awareness can cure low user adoption

Lack of awareness about construction technology may lead to uncertainty as to how to buy the right construction technology in the first place. Respondents were asked to rank the factors that influenced their purchases of technology solutions. The most important factors named were: how well the solution meets functional requirements, ease of use and adoption, and price or cost. Answers indicate decision-makers often choose software solutions based mostly on price and that a large number of price-dictated decisions lead to serious problems.

Low user adoption was cited as the biggest construction problem with new technology, mentioned by 34 per cent of respondents. Poor ease of use and lack of integration were mentioned by 17 per cent and 16 per cent of respondents respectively. Slightly more than 60 per cent of users report problems with their technology, related mostly to poor adoption and functionality.

Results indicate needs for a number of improvements including better training, assessment of needs, partnerships rather than vendor relationships between supplier and user and other supplier-side responses. They also point to the need for greater industry awareness.

The report, Where Construction Firms Are Finding Value, can be downloaded here: https://www.procore.com/fmireport.

Methodology
The study captured information from owners, general contractors and specialty contractors/subcontractors related to Procore’s addressable international market and offering. The company retained FMI to assist in the research, analysis, documentation and co-development of this study. 738 people responded to the research survey. Moreover, the responses represent the experience and opinions of multiple industry stakeholders – project owners, contractors, construction managers, and specialty trades – across five countries and geographic areas including Canada, U.S. EMEA and APAC. Interviews are underway to provide context to the research survey.

About FMI
FMI is the leading provider of consulting and investment banking to the Built Environment. It provides services in the areas of strategy, leadership and organizational development, performance, technology and innovation, mergers and acquisitions, financial advisory and private equity financing. For more information, visit www.fminet.com.

About Procore
Procore is a leading provider of construction management software. Our platform connects every project stakeholder to solutions we’ve built specifically for the construction industry – for the owner, the general contractor, and the specialty contractor. Procore’s App Marketplace has a multitude of partner solutions that integrate seamlessly with our platform, giving construction professionals the freedom to connect with what works best for them. Headquartered in Carpinteria, California, Procore has offices in Canada and around the globe. Learn more at https://www.procore.com/en-ca.

 

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