by Kari Hyde – Director, Customer Energy Solutions – Pembina Institute

Report highlights industry and expert perspectives on investment, competitiveness and reducing emissions

As tariffs, trade uncertainty and concerns about economic sovereignty are reshaping investment decisions, carbon pricing is playing an increasingly important role in industrial competitiveness. Canadian businesses are facing growing pressure to demonstrate their carbon performance and competitiveness in global markets. A new report by the Pembina Institute and Energy Futures Lab, A Carbon Signal Industry Can Use: Insights from Industry Experts on Effective Industrial Carbon Pricing in Canada, examines how industrial carbon pricing is experienced in practice and what businesses need for carbon pricing to influence investment and operational decisions.

Drawing on 21 interviews with large industrial companies, industry associations, technology and project developers, industry-adjacent and advisory organizations, regulators, researchers, non-governmental organizations and think tanks, and academic researchers, the report identifies seven key findings that suggest effective carbon pricing depends on more than price alone. 

Interviewees highlighted the importance of credible price signals, confidence in future carbon values, the functioning of each carbon market, access to emissions-reduction technologies and infrastructure, trusted emissions information, and the competitive conditions in which businesses operate when making decisions about low-carbon investments and operational practices.

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