Customer experience is one of the most important factors when it comes to assessing the health of your business. I’d even go so far as to say that businesses can live or die by their customer experience, especially in today’s digital and hyper-connected world.

In fact, more than 65% of people have higher expectations for customer service today than they did three to five years ago. And it’s not hard to figure out why either. I mean just think about it, how far can a bad customer review go nowadays? Social networks, Google business reviews, and online forums are just some examples of the types of channels where these conversations can happen now.

Even if your business has been providing great customer service for decades, one bad review can trigger a domino effect that can spiral out of control if you’re not careful. It’s time construction contractors take this much more seriously!

So how can contractors offer the best client experience possible? Simple: you MUST offer an outstanding digital customer experience.

As all of us in construction know, keeping your clients satisfied all starts with communication. While the industry has grown accustomed to the chaos of emails, phone calls, and text messages used to communicate with clients, it’s time to ditch these methods in favour of something much better and also more efficient.

What if your clients could be fully aware of the status of their projects automatically without your team needing to make a phone call or send a single written communication? Well the good news is that this is now possible using modern software tools!

The tool that makes this happen is the ‘Client Portal’.

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