Today, sustainability is a global concern. As they become increasingly aware of the environmental impact of their operations, companies of all sizes are looking for ways to reduce their footprint. The materials and processes used in the construction industry can both be environmentally damaging, which has stimulated demand for greener alternatives including wood. 

Wood is a renewable resource that could enhance sustainability hugely in the construction industry. Many people find it hard to consider wood a fully sustainable material, thanks to its association with deforestation. But properly sourced, it is a big improvement over man-made products such as concrete and steel, which both have a massive carbon footprint. 

Wood has its limitations, just like any other construction material. But a growing range of eco-friendly, next-generation wood-based products is now opening up a new and diverse range of applications.

Around half of all the wood cut in France goes unused. This gave Timothée Boitouzet, a French architect and the founder of Woodoo, a brainwave: to reinforce the wood at the molecular level, transforming it into “augmented wood” – a cutting-edge construction material that is durable, translucent, rot-resistant, three times stronger than the original wood, and more resistant to fire. In short, a super-wood that will aid in the construction of tomorrow’s denser, carbon-neutral, post-fossil fuel cities.

Woodoo labels itself a “carbon-efficient” materials company. By focusing on the development of regenerative materials, it aims to help to address climate change by supporting industries and corporations in their push towards decarbonization. 

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