CONEXPO-CON/AGG, North America’s largest construction trade show, was recognized by Trade Show News Network (TSNN) for having the savviest marketing campaign among trade shows in 2023. The show was also a finalist for its engagement campaign that brought a custom craft beer to the show, held March 14-18, 2023 at the Las Vegas Convention Center.

“CONEXPO-CON/AGG 2023 was our largest show to date and was also one of the most well-attended; it was a monumental event in both the construction and trade show realms,” said Show Director Dana Wuesthoff. “Our marketing team’s innovative programs played a pivotal role in the show’s success and popularity.”

The CONEXPO-CON/AGG marketing campaign was a creative masterpiece of traditional digital marketing, including a groundbreaking television campaign via Hulu and a social media influencer program that brought the new Community Zone to life with presentations and panels.  

The show’s Best Engagement (Think Fun!) effort was a collaborative venture  between CONEXPO-CON/AGG, Aramark and Eugene, OR-based Hop Valley Brewing Co. to create Quarry Crusher, a cryo-hopped pilsner lager whose name was voted on in social media channels. The beer was only available during the show in the Festival Grounds’ food court and beer garden.

According to CONEXPO-CON/AGG marketing professionals, Quarry Crusher was so well received they’re already planning another custom beer for the 2026 show, running March 3-7, 2026, in Las Vegas.

• 
•