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August 7, 2018

Cadillac Fairview suspends use of facial recognition software in malls

 

A real estate company has suspended its use of facial recognition technology in two Calgary shopping malls pending an investigation.

Cadillac Fairview, the company that owns popular malls including the Calgary Chinook Centre and Toronto Eaton Centre, told CBC News it will pause the use of cameras embedded inside mall directories.

The company said it’s been using facial recognition software to track people’s genders and ages without consent since June. It’s pausing the practice at Chinook Centre and Market Mall.

A shopper exposed the practice on Reddit two weeks ago.

It’s unclear how many malls were using the software. Cadillac Fairview previously said it was testing the technology and hadn’t completely rolled it out.

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On Friday, the federal privacy commissioner said it would investigate what the company is doing and whether it’s legal. Alberta’s provincial privacy commissioner is also investigating.

“Cadillac Fairview has stated that it is using the technology for the purposes of monitoring traffic … The company contends it is not capturing images of individuals,” The Office of the Privacy Commissioner of Canada said in a press release.

But it’s not possible for software to determine a shopper’s age and gender without capturing their image, argues Sharon Polsky, president of The Privacy and Access Council of Canada.

“To get to the point that the facial recognition technology can create the numerical representation of a face, they’ve got to look at the face and gather the data points of that unique face,” Polsky told Global News. “They are collecting the information, even if it’s only for a moment.”

Keep reading on Huffingtonpost.ca

 


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