Raise rates when execution is the problem and you lose bids. Push crews when the quote was wrong and they bleed out. Here’s how to tell which one it is — free, in 60 seconds.
The argument doesn’t cost you money. Changing the wrong thing does.
The last job lost money. The estimator says the field ran over. The foreman says the number was never right. You’re stuck in the middle, tired of the back-and-forth, so you make a call. You change something.
The problem is not who was right. The problem is that changing the wrong thing makes the next job worse.
Here’s what each wrong fix looks like. If you raise rates when the real issue was execution, you start losing bids you should have won — to competitors who haven’t fixed the problem either but are still cheaper. You get fewer jobs. The margin stays bad. If you push crews harder when the quote’s costs were incomplete, they burn through a job that was never going to pay out. And now they know it, which costs you more the next time.
There’s a check that takes 60 seconds. Here’s why it matters before you touch anything.
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