In response to current conditions, businesses and REALTORS® need to react to a new world, though temporary, where human interaction is limited or discouraged. The real estate industry, built on relationships, will be significantly impacted. But within adverse conditions come opportunities and new human behaviours. For REALTORS®, maintaining a personal connection is crucial. The CREA REAL TIME podcast provides an opportunity to give REALTORS® insight into how they can transform to be more adept in a digital retail environment. Representatives from various levels within the industry provide guidance, clarity and give CREA members real world tools to implement. The Canadian Real Estate Association (CREA) is one of the largest single-purpose associations in Canada and proudly represents more than 130,000 real estate brokers and agents. At the time of sale or purchase, the broker or agent is the expert who will facilitate the transaction.