The equipment rental industry is growing. More contractors than ever are looking to rental as an affordable solution for meeting temporary power requirements. The increase in market activity and capital investment combined with supply chain constraints is positioning rentals as a viable option for contractors looking to meet equipment needs.

By offering customers the right solution for the job; equipment, maintenance, service, and support – dealers are better prepared to meet this growing demand. Helping customers keep their job sites powered-up and running is not an easy task, it involves a deep understanding of the business and power needs – from sizing, voltage, and transport, to fuel, maintenance and repair requirements. By supporting a customer’s business needs, dealers can help improve a customers’ profitability and productivity while guaranteeing future success for their own rental operation.

Choosing the right rental dealer is an important part of a contractor’s success. For contractors that have a short-term power need, the most cost-effective solution is often rental. Even when it comes to long-term temporary power, contractors may need to rent to fill the gap while waiting for new equipment to arrive. When a rental dealer is engaged from the beginning of a project, they can be better prepared to provide end-to-end support and offer solutions that work for each application.

Dealers can also support customers by understanding the job, type of equipment required, and any service, delivery, or technology needs. As a dealer you can help the customer select the exact size of generator needed, assessing load and fuel consumption to ensure it runs effectively and efficiently and doesn’t cost the customer any unnecessary downtime. This is especially important with Tier 4 engines as sizing is critical for optimum performance. Working with contractors on a solid rental strategy can also help them manage equipment while keeping costs down — allowing contractors to get a replacement for a generator that’s temporarily out of service or help meet the increased demand caused by a sudden surge in business while minimizing the associated risks of new purchase costs.

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