Canada’s trusted source for architectural and specialty lighting solutions, Magic Lite, is pleased to announce the appointment of Jeff Porter to the position of Chief Operating Officer.

Jeff has spent over 30 years in the North American electrical and lighting manufacturing and distribution industry, helping numerous companies build innovative product portfolios and channel strategies to ensure profitable growth. His experience and leadership qualities facilitated the advancement of several top companies, including NSi Industries, NII Northern International, Intermatic and Siemens to name a few.

“As we look ahead through 2021, we see significant opportunity for our company to play a key role in providing specialty lighting solutions that address our changing world,” says Tom Penton, Founder and President of Magic Lite. “Jeff’s insight into the needs of our industry and customer base will allow us to build on our track record of consistently delivering highly targeted products and superior service programs that best support our customers.”

“My philosophy is that success is driven by the success of our customers,” says Porter. “Tom and the team at Magic Lite have always had a strong commitment to their channel partners – and I’m excited to help expand our market footprint while striving to exceed customer expectations to ensure we continue to deliver on this promise.”

For more information, contact Melanie Dowhaniuk at melanie@magiclite.com.

About

In business since 1985, Magic Lite is proud to provide top-quality architectural and specialty lighting products for the Canadian market—backed by unparalleled customer service. Magic Lite can be found online at www.magiclite.com and on LinkedIn.