The urgency of attracting a new young workforce to the construction trades is looming ever larger. We’ve known for a while that the retiring Baby Boomer generation will leave a big hole in the workforce – one that Millennials seem reluctant to fill with their preference for technology-focused employment. Now the pandemic has created a huge new need for economic stimulus that will probably be met with infrastructure spending by governments. But who will do the work? Read the article by Kris Troppmann, regional technology manager for Finning Canada on attracting the next generation to careers in construction in Canadian Contractor Magazine. Listen to the follow up conversation with Kris in the Canadian Rental Service podcast Counter Talks on the new world of machine control, 3D site imaging, drones, AI, automation and other advanced machine tech that could make construction cool again…if Canada’s contractors and rental stores embrace it.

About

Finning is the world’s largest Caterpillar dealer delivering unrivalled service for over 80 years. We sell, rent and provide parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and a wide range of power systems applications. Since 1933, when Finning was first established in Canada by Earl B. Finning, our name has conveyed integrity, reliability and resourcefulness. Over the years, the company has grown as a result of a genuine commitment to earning customer loyalty. With our broad product support infrastructure and unmatched service capabilities, we deliver solutions that enable customers to achieve the lowest equipment owning and operating costs while maximizing uptime. Finning employs nearly 12,000 people world-wide and operates in three geographies, with the head office in Vancouver, Canada.

www.finning.com