We’ve all seen it: equipment sitting idle on a jobsite – rented, but unused for weeks. Customers facing breakdowns from missed maintenance. Machines in the yard lost or stolen. Unsafe operator behaviour with no way to track compliance.

These aren’t isolated incidents: they’re signs of a system that’s long prioritized transactions over true efficiency. Equipment gets rented, but what comes next is often an afterthought: no guidance, no insights, no real partnership. Just machines dropped off and picked up, with missed opportunities in between.

But the game has changed. Today’s equipment is highly intelligent thanks to advancements in telematics. And customers are more informed than ever before – they want access to deeper insights and jobsite information that can bring real cost savings. With a clear path to offer a long-lasting partnership, equipment providers are stepping up their game. That means embracing technology, investing in customer education, and offering insights that help customers make smarter decisions on and off the jobsite.

Keep reading on cooperequipment.ca

Explore related articles you won’t want to miss:

Job satisfaction starts with the culture

Don’t let tires be the weakest link

• 
•