January 2, 2019

How this smart sign changes how real estate agents sell

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Mike Davis and Marta Maletz make up the real estate team of Mike and Marta at Compass Real Estate in New York.

Davis says that when he started in real estate fifteen years ago, print was the holy grail for selling New York City real estate.

“It was the NY Times Sunday Real Estate section and the Village Voice, and ten years ago, the top 10 brokerages started launching sophisticated-looking websites featuring a sale in the carousel display on the home page,” said Davis. “Five years ago, non-broker aggregator websites like Zillow became popular because they consolidated listings and today, information is literally back in the hands of the consumer.”

“Real estate sales now rely on mobile apps with cutting-edge design and functionality, real-time data, streamlined communication tools, property analytics, branding, and marketing,” said Davis.

In 2018, Compass drew a line in the sand and turned the traditional real estate ‘for sale” sign into a smart sign. Working with New York-based industrial design firm Aruliden, they developed round smart signs and rolled out 550 of them to select agents like Mike & Marta.

The Compass smart signs light up whenever anyone or anything moves within 20 feet of the sign. Buyers can access the signs by Bluetooth and Waze. The sign serves as a hub of information and interactions related to the house being sold which connects back to the Compass app. If a buyer or seller has the Compass app open on their phone when they pass by one of the smart sign sends information to the app about the home.

Joseph Sirosh, CTO, Compass says that technology has changed how real estate agents sell.

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