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ontario construction videos
January 23, 2020

Ontario construction associations launch video series to promote industry

A consortium of construction associations in Ontario has commissioned a 50-part video series to highlight the opportunities available to young workers in the province, with a focus on job satisfaction among workers.

“We need to get the message out that there are thousands of well-paid, rewarding jobs that will be available for young Ontarians in the coming decade,” says Richard Lyall, president of the Residential Construction Council of Ontario (RESCON), part of a coalition.

The associations claim that every Ontario guidance counsellor office should have three display walls: one for universities, one for colleges and one for skilled trades.

“On that third wall, the wall for the skilled trades, there should be a monitor so that young people can watch dozens of fantastic two-minute video profiles of people telling their stories about their construction careers on the Job Talks website,” says Lyall.

The video profiles feature young people “who embrace construction for its highly satisfying careers and enjoy the challenges of problem-solving on the spot,” says Jon Callegher, executive director of Job Talks, a work-related media and research company that promotes careers in the skilled trades.

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