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Lowe's - June 15
June 15, 2022

Lowe’s Canada launches Flex and Kobalt brands in stores

With the construction and home improvement industry’s busiest season in full swing, Lowe’s Canada, one of Canada’s leading home improvement retailers operating or servicing some 450 corporate and affiliated stores under various banners, is officially launching the Flex and Kobalt brands in stores. The complete product lines have been available online since the beginning of the year on the Lowe’s, RONA, and Réno-Dépôt websites, and will gradually be rolled out in stores over the next few months, starting with Réno-Dépôt stores, which will receive an expanded product assortment just in time for Father’s Day and followed by Lowe’s this fall.

“The Lowe’s Canada Merchandising team is constantly on the lookout for innovative solutions to better meet the needs of Canadians. These two brands are real game changers for DIYers and contractors nationwide, thanks to products that set new standards in the market in their respective categories and offer more value to our customers,” explained Chris West, Senior Vice-President, Merchandising at Lowe’s Canada.

Kobalt: An accessible and versatile product assortment

Kobalt is a versatile private brand that offers a wide selection of cordless tools and outdoor power equipment (OPE) designed to meet DIYers’ needs. Affordable and powerful, Kobalt devices come with a five-year warranty (three years for batteries) and are designed to make life easier for homeowners who need to do routine work around the house. This cordless tool assortment features a total of more than 70 products in three performance categories: 24 V Max, 24 V Max XTR and 40 V. Kobalt also offers a large variety of corded and hand tool, as well as storage solutions.

Flex: Redefining cordless performance for Pros

Featuring 50% faster charging times, 25% more runtime, and 20% more power, the Flex assortment of cordless tools sets a new standard for cordless performance on construction sites.

“The addition of this brand is exciting news for our professional customers,” said Jeff Oben, Senior Director, Pros – Stores, at Lowe’s Canada.

“Things move fast on a job site, so it’s essential for contractors to have reliable, high-performance tools that allow them to do more work, more efficiently. And that’s exactly what the Flex assortment offers.”

Lowe’s, RONA, and Réno-Dépôt customers currently have access to some 30 Flex products, but this range is expected to grow later this year with a second wave of products featuring an even more powerful lineup with lithium batteries. This new product assortment comes with interchangeable batteries for all its tools, which provide three times the power, four times the runtime, and even faster charging times.


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