BOUCHERVILLE, QC, April 3, 2018 /CNW Telbec/ – Reno-Depot, a banner of Lowe’s Canada, is proud to announce Dave Morissette as its new spokesperson. A former professional hockey player who is now a well-known figure in the Quebecmedia landscape, but also a home improvement enthusiast, Dave Morissette will star in various Reno-Depot advertising campaigns starting April 9.
“Reno-Depot is celebrating its 25th anniversary this year and embarking on the next chapter of its history. During this growth phase, we wished to partner with a new spokesperson who is – just like the Reno-Depot brand – accessible, authentic, energetic, and professional,” said Guy Beaumier, Executive Vice-President, Big Box at Lowe’s Canada. “Dave is a down-to-earth, hands-on kind of guy who enjoys home improvement and knows how to overcome obstacles to complete his projects. He embodies Reno-Depot’s DNA perfectly, as well as our values. We are thrilled to welcome him into our big family!”
“Reno-Depot is a strong brand that I really connect with. People who know me can tell how I love home renovation. This partnership was a natural one,” said Dave Morissette. “It is with a great deal of pride that I become the voice of Reno-Depot, whose team is made of passionate people who love their products and share the same motivation: meeting their customers’ needs and helping them carrying out their projects successfully, no matter the scope or budget.”
A native of Baie-Comeau, Dave Morissette sported the Montréal Canadiens jersey from 1998 to 2000. After his hockey career, he became a sports analyst and a radio and TV host. He now hosts an evening sports roundup show that bears his name. Dave Morissette has been awarded six Artis trophies.
Founded in 1993, Reno-Depot is a banner of Lowe’s Canada, one of Canada’s leading home improvement company headquartered in Boucherville, Quebec. Reno-Depot operates 21 stores in Canada – 19 in Quebec, one in Ontario (Aurora), and one in Alberta (Calgary). Reno-Depot offers more than 25 000 products catering to the needs of renovation and construction DIYers, professionals and contractors. For more information, visit renodepot.com or follow us on Twitter @RenoDepot_CA and Facebook @renodepotofficiel.
About Lowe’s Canada
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 630 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace. In Canada, the companies have more than 28,000 employees, in addition to nearly 5,000 employees in the stores of RONA’s independent affiliate dealers. For more information, visit Lowes.ca.