The construction industry is one of the main sources of pollution on our planet, and efforts to reduce the strain of pollution on our atmosphere have been sparse and ineffective. The female-led Israeli startup, Criaterra Innovations, creates sustainable building materials to build office and residential buildings that can be recycled and later even reused. “We’re making products for construction that have a low carbon manufacturing process; they’re fully circular and sustainable solutions,” said Criaterra CEO Adital Ela in an interview. The company has a range of products, some of which have six times more thermal resistance than concrete, four times more than ceramic, and emit only 20% of carbon dioxide in the production process, as well as saving up to 90% energy compared to standard practices.

“This creates a major environmental impact and changes the planet for the better,” Chairperson Daphna Wiener explained. “This industry is ready for disruption, and there are tremendous financial and environmental opportunities to do so.” The company is based in the industrial area of Holon, where it has an R&D laboratory as well as a pilot production plant. Its products are already installed in several office buildings in Israel, including in those designed by the Tidhar Group Ltd., and across 10 different Bank Hapoalim branches. Criaterra plans on collaborating with various high tech companies, such as Lightricks, and the company hopes to open an industrial plant in Europe in 2022. Currently, it offers both decorative tiles and outdoor tiles, which can replace typical ceramics or cement that is used in buildings.

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