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CMHC new name
September 18, 2020

CMHC to get new name to better reflect focus on housing affordability

The Canada Mortgage and Housing Corp. will be getting a new name in the coming months, part of a larger rebranding by the federal housing agency to better reflect its changing mandate.

The head of the Crown corporation says the decades-old name overemphasizes the financing of home ownership and does not do enough to highlight housing affordability.

In an interview with The Canadian Press, Evan Siddall says changing the name would better align with the corporation’s present — and its future.

The Liberal government made the agency a key overseer of the national housing strategy, involving tens of billions of dollars in combined federal, provincial and private-sector funding and financing.

Federal legislation is needed for an official name change, but Siddall says that doesn’t prevent the organization from using a trade name.

A new name along the lines of “Housing Canada” will be the subject of consultations with the 2,000-strong workforce at the agency.

“I would not blame other people for how they perceive us, because the only people who control that is us,” Siddall said Thursday.

He said the word “mortgage” in the current name conveys that CMHC is a financial institution, which is partly true. But it neglects its focus on helping people afford a place to live, whether that be through buying, renting or a social housing program.

Keep reading in the Financial Post